Sunny Isles Beach goes to Germany and Brazil
By Ibis Romero, Executive Director of Sunny Isles Beach Resort Association

Sunny Isles Beach Resort Association [SIBRA] traveled to ITB 2007, the largest travel show in Berlin, Germany, and to Brazil to introduce Sunny Isles Beach and all its new developments to their travel professionals.

In Berlin, SIBRA partnered with the Greater Miami Convention & Visitors Bureau [GMCVB], Visit Florida, and Trump International Sonesta.

In Brazil, SIBRA partnered with the GMCVB, Dollar Rent a Car, the Orlando Convention & Visitors Bureau, and Trump International Sonesta. The trip program included educational seminars and presentations to approximately 600 travel professionals in Rio de Janeiro, Porto Alegre, Curitiba and Sao Paulo, and a VIP dinner with the top sales organizations in Sao Paolo. These cities are the largest Brazilian markets for tourism in South Florida.

In 2006, approximately 320,000 German tourists and 408,000 Brazilians visited Greater Miami and Beaches, including our beautiful Sunny Isles Beach.

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