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Rebranding Sunny Isles Beach

Rebranding Sunny Isles Beach

The City of Sunny Isles Beach’s rebranding project is officially complete. Over the past two years, we engaged in extensive research to determine how to position the city to best represent our residents, businesses, and services. During Phase 1, our consultant, Jacober Creative, conducted focus groups and surveys to gain your feedback and input on how we can brand our city as a collective group. During Phase 2, Jacober Creative, took the findings from Phase 1, along with feedback from the Commission, to execute the City’s new brand.

Here in the City of Sunny Isles Beach, our beautiful oceanfront community offers the pillars of a quality upscale lifestyle for all citizens: a beautiful landscape, a safe and family-friendly environment, culturally rich municipal amenities, and a progressive urban vision. We are confident that we have created a unified brand identity that reflects the evolution of the city and its future growth, connects the local government with the community we serve, inspires resident engagement with the city, attracts potential businesses and investors, and positions Sunny Isles Beach as a safe, responsive, and sought-after community.

Throughout the upcoming weeks, months, and years, we will begin to implement the brand citywide. You will see our new logo on social media, the website, our publications like the Islander newsletter, flyers, and all other City-produced materials.

Brand Development and Execution

Below you will find the final brand elements for the City of Sunny Isles Beach, including a logo, tagline, mission statement, vision statement, and values.

Logo & Tagline:

City of Sunny Isles Beach logo. Tagline: The Height of Living

The City of Sunny Isles Beach’s mission is to enrich the quality of life for all by providing excellent service, building on its reputation as a culturally rich and inclusive community, and cultivating a safe and harmonious environment where residents, businesses, and visitors can thrive.

The vision is to be the most coveted oceanfront community in all of South Florida, known for its exceptional quality of life, responsive municipal government, dynamic and inclusive community, and commitment to preserving its natural environment.

Values. integrity, safety, innovation quality, sustainability, inclusivity

Additional Resources

Rebranding Research Report and Strategic Analysis

Watch Virtual City Commission Rebranding Workshop

Learn More about Jacober Creative

Contact Us

Contact Us - Sunny Isles Beach Media Division
We want to hear from you! Send us your questions, comments or inquiries regarding the Sunny Isles Beach Rebranding project.

*Please note all communications submitted to the City of Sunny Isles Beach are public records, available to the Public and Media upon request. Your email communications may, therefore, be subject to public disclosure.

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