The City of Sunny Isles Beach’s rebranding project is officially complete. Over the past two years, we engaged in extensive research to determine how to position the city to best represent our residents, businesses, and services. During Phase 1, our consultant, Jacober Creative, conducted focus groups and surveys to gain your feedback and input on how we can brand our city as a collective group. During Phase 2, Jacober Creative, took the findings from Phase 1, along with feedback from the Commission, to execute the City’s new brand.
Here in the City of Sunny Isles Beach, our beautiful oceanfront community offers the pillars of a quality upscale lifestyle for all citizens: a beautiful landscape, a safe and family-friendly environment, culturally rich municipal amenities, and a progressive urban vision. We are confident that we have created a unified brand identity that reflects the evolution of the city and its future growth, connects the local government with the community we serve, inspires resident engagement with the city, attracts potential businesses and investors, and positions Sunny Isles Beach as a safe, responsive, and sought-after community.
Throughout the upcoming weeks, months, and years, we will begin to implement the brand citywide. You will see our new logo on social media, the website, our publications like the Islander newsletter, flyers, and all other City-produced materials.
Brand Development and Execution
Below you will find the final brand elements for the City of Sunny Isles Beach, including a logo, tagline, mission statement, vision statement, and values.
Logo & Tagline: